Relaxation practices like meditation are rapidly gaining popularity. In fact, 8% of U.S. adults (18 million) use meditation and even more could benefit from the practice as 75% of adults experience moderate to high-levels of stress. Undoubtedly, the timing is right for a first-to-market franchise opportunity that combines meditation with one of the most in-demand services in the country.
The nail services industry is recession-proof and continues to grow. In 2016, more than $8.5 billion was spent on nail services. The frequency and amount spent on nail services fits perfectly with a nail salon concept with a monthly membership model. The average woman who gets manis and pedis does so every two weeks, running her an average of $112 a month.
The average person who gets manicures and pedicures spends one to two hours in their nail salon, each visit. With the introduction of NAMASTE | NAIL SANCTUARY, these regular one to two hour visits can now be dual-purposed. Customers can receive their routine mani-pedi while spending the time it takes to receive the service, doing something that improves their health and their lives: meditation.
Researchers have proven that meditation helps people overcome many health-related issues such as stress, high blood pressure, heart disease, substance abuse, and much more. They’ve also found that the practice helps people enhance their mental capabilities such as abstract thinking, memory, and creativity. It even helps people improve their leadership and social skills.
With NAMASTE | NAIL SANCTUARY, women that already practice meditation and women that would like to, now have a nail services destination that is both conducive and supportive of the practice. And for the women that may not practice mediation but do need to relax, decompress or simply disconnect, their needs will also be met by NAMASTE | NAIL SANCTUARY.
Let’s offer women a nail services destination that’s all about relaxation and rejuvenation. We’ve created a nail services destination that’s a sanctuary and an escape from our constantly connected culture while delivering nail services in a previously non-existent experiential manner that feels more like routine pampering than routine hand/foot maintenance.
Let’s provide nail services to women with a commitment to hygiene and clean business practices that are beyond reproach while incorporating the benefits of a membership-based, recurring revenue model that’s a natural fit for the in-demand and frequently used nail services that women seek out every day.
Embrace this truly unique and exciting franchise opportunity rooted in the recession-proof $8.5 billion nail services for women industry.
Non-exclusive strip centers. While there are strip centers that already have a nail salon as a tenant, not all strip centers have given their nail salon tenant, exclusivity. In fact, in some cases, landlords are prohibited by their lenders to grant exclusives.01
Non-strip center sites. The uniqueness of the Namaste | Nail Sanctuary offering will make it a ‘destination’ unlike traditional nail salons that rely on walk-in traffic or strip center visibility.02
Great retail and restaurant streets. The cool factor and elevated interior of Namaste | Nail Sanctuary makes it a great addition to streets that upscale, cool or eclectic shops and restaurants, call home.03
Non-exclusive strip centers. While there are strip centers that already have a nail salon as a tenant, not all strip centers have given their nail salon tenant, exclusivity. In fact, in some cases, landlords are prohibited by their lenders to grant exclusives.04
Non-strip center sites. The uniqueness of the Namaste | Nail Sanctuary offering will make it a ‘destination’ unlike traditional nail salons that rely on walk-in traffic or strip center visibility.05
Great retail and restaurant streets. The cool factor and elevated interior of Namaste | Nail Sanctuary makes it a great addition to streets that upscale, cool or eclectic shops and restaurants, call home.06
Non-exclusive strip centers. While there are strip centers that already have a nail salon as a tenant, not all strip centers have given their nail salon tenant, exclusivity. In fact, in some cases, landlords are prohibited by their lenders to grant exclusives.07
Staffing NAMASTE | NAIL SANCTUARY locations is a non-issue. Historically, most nail salons are owned by people of Asian descent and most of those businesses exclusively employ nail technicians who are also of that same descent, leaving thousands of licensed Caucasian, African-American and Hispanic nail technicians without employment at nail salons or in the nail salon industry at all.
Contrary to the popular belief that virtually all nail technicians are Vietnamese, industry statistics suggest that 40% of nail technicians are Caucasian, 5% are African-American and 3% are Hispanic. That talent pool is huge with over 400,000 active nail licenses held in the U.S. in 2016! With 24% of nail technicians practicing their craft for less than 3 years, it plain to see that the number of women getting into the industry is growing year after year.
64% of women make appointments for nail care services and many will visit a nail salon more than one time per month. This means that you have predictable revenue and the ability to manage your staffing needs, and costs, based on that pre-scheduled demand.
The average margin on a nail service is 90%!
Our mission is to create a nail spa that’s an optimal environment for meditation, relaxation and rejuvenation. And when women walk through the doors of NAMASTE | NAIL SANCTUARY, they’re going see and feel that immediately. Zen architecture, stone fountains, serene colors, live walls, soft lighting, relaxing audio, ultra-comfortable custom seating, privacy draping, personal flat screen TVs, BOSE noise-cancelling headphones, MUSE headbands and Deepak Chopra’s Dream Masters – all combined with ultra-hygienic nail care services and clean business practices.
The first NAMASTE | NAIL SANCTUARY is currently in the construction phase and is on track to open in November 2017. It’s located on Ventura Boulevard in a prime section of Studio City, CA, which is part of Los Angeles County. The first shop, which is corporate-owned, is 1,520 square feet and will include a Members-only meditation room.
Michael is a franchise development specialist. Through his company, Elliot Brands, he created and launched Hammer & Nails | Grooming Shop for Guys in 2013. After an appearance on ABC’s Shark Tank, Michael franchised the disruptive men’s grooming brand, which now has multiple locations and more than 230 franchise licenses sold. Namaste | Nail Sanctuary’s CEO is also an award-winning Hollywood screenwriter.
Mecca Elliot owned and operated a successful salon in Dallas, Texas for more than 10 years. A long-time meditation practitioner and meditation teacher, Mecca introduced the benefits of meditation to her husband, Michael. The couple’s positive experiences with the practice, market awareness, and individual successes in the health, wellness and grooming industries ultimately led to a decision to launch NAMASTE | NAIL SANCTUARY in 2017.
Josh has been our Vice President of Operations since August 2017. He spent the last 22 months as the Director of Operations for Hammer & Nails and was just made the Vice President of Operations for that brand, as well. He’s been part of the operations teams for several of the most recognizable brands in the franchised health, wellness and beauty space for the last 12 years.
Mike has been our Vice President of Franchise Development since August 2017. He served as the Director of Franchise Development for Hammer & Nails since January 2016 and has just been made the Vice President of Franchise Development for that concept, too. Prior to that, he served as the Vice President of Licensing and Sales for Logistics Trust, Inc., the Vice President of Business Development of ZO Skin Health Group, LLC and Senior Vice President of Franchising for GameTruck Licensing, Inc.
Lia has been our Vice President of Franchise Support since August 2017. She served as the Director of Training for Hammer & Nails for the last 11 months and has also been made the Vice President of Franchise Support for that organization. She’s provided nail services to an elite client list as an independent manicurist for more than 30 years. Lia also owned and operated a full-service salon, barber shop and beauty supply business called Prizms Salon and Supply, based in Los Angeles, CA.
Finding the right location and negotiating the right terms is vital to your sanctuary’s success. Our experienced team at NAMASTE | NAIL SANCTUARY will provide you with support and guidance every step of the way, from territory demographics and site selection to the details of the desired lease terms. We’ve enlisted the help of an experienced Master Broker Team out of Phoenix, Arizona, to assist in all the exciting stages of securing the site that will become your very own location.
As a NAMASTE | NAIL SANCTUARY Franchisee, you’ll receive expert advice on sanctuary layouts and décor specifications, as well as a detailed Specifications Guide that will enable you, your architect and your contractor to zero in on the key requirements for transforming your empty space into our unique relaxing and rejuvenating environment.
The interior of your NAMASTE | NAIL SANCTUARY is a vital component of our brand. To ensure consistency across the system, we’ve gone to great lengths to source virtually all of the equipment and furniture required to get your location open and operating. Our Vendor List provides you more than 30 contacts, all pre-approved and ready to fulfill your orders.
You’ll reap the benefits of our team’s extensive experience creating successful business models and teaching Franchisees how to use them to reach their business goals. Your comprehensive training will start with your initial Franchise Training at our corporate headquarters, include on-site support as your sanctuary prepares to open, and then continue on an ongoing basis through our online training portal. We have a complete assortment of tools available to help ensure the success of your NAMASTE | NAIL SANCTUARY and your team. Our comprehensive Operations Manual, Training Manual and collection of training videos are all available on a Franchisee access only section of our website.
From a start-up checklist and details on our specialized services and procedures to client service policies, sales-focused business processes and more, every aspect of your NAMASTE | NAIL SANCTUARY location’s operation is addressed our the proprietary Operations Manual.
Your POS system not only allows you and your team to transact daily business but also comes with a robust library of reports, all geared towards helping you understand what’s working great in your location and what could use some course correction. Additionally, we’ve worked with a third party developer to create a set of proprietary reports that will give you and us an even deeper look into your NAMASTE | NAIL SANCTUARY location’s productivity and growth.
It’s our goal to assist you with your marketing strategies and execution. We’ll collaborate with you to create effective marketing plans with the goals of increasing both brand awareness in your community and the volume of traffic walking through your doors. As the Franchisor, we’ll make sure that all of your marketing efforts are in line with our company goals and that they are designed to offer you the greatest chance for success.
Your local marketing efforts will be augmented by our comprehensive and consistent PR program. NAMASTE | NAIL SANCTUARY will be frequently showcased on news and talk shows, used as a filming location for reality TV programs, and featured in magazines and blogs. All of this media attention helps build brand awareness and increase sales for you.
NAMASTE | NAIL SANCTUARY is the next great franchise opportunity in the nail services for women industry. We’re searching for entrepreneurs looking to get in on the ground floor, who are willing to work together with us as we build something ground breaking and life changing for everyone involved.
Prior business or management experience (not necessarily in salons or spas), coupled with personal financial qualifications, individual motivation, and the ability to follow a business model and work within established guidelines are all important characteristics of a qualified and successful Franchisee. It’s not all about a resume, though. Having a natural affinity and understanding of business and people along with a passion for our concept all go a long way towards making you an attractive candidate.
Depending on the number of locations you wish to open, you’ll need a minimum of $100,000 in cash or liquid assets plus a minimum net worth of $500,000 to qualify.
Namaste Franchising, LLC awards franchises to qualified individuals meeting certain minimum requirements. The total investment range is $220,595 to $470,295 for a NAMASTE | NAIL SANCTUARY location. This amount includes all costs* to open a NAMASTE | NAIL SANCTUARY, including your franchise fee, real estate and build-out costs, FF&E requirements, grand opening marketing expenses and your first three months of operating expenses.
|Type of Expenditure||Amount Low||Amount High|
|Initial Franchise Fee||$29,000||$29,000|
|Lease Expenses (3 months)||$12,000||$43,000|
|Furniture, Fixtures, and Equipment||$60,000||$75,000|
|Computer Hardware / Software||$4,500||$7,500|
|Technology Fee (3 months)||$295||$295|
|Initial Training Costs (per person)||$250||$3,000|
Architect, Plans and Designs
(including Site Plan/Design Fee)
|Initial Inventory / Supplies||$7,500||$12,500|
|Grand Opening Marketing||$10,000||$10,000|
|Business Permits / Licenses (1st year)||$8,00||$12,000|
|Insurance Deposits and Premiums (1st year)||$1,500||$3,000|
|Professional Fees (first three months)||$2,500||$5,000|
|Additional Funds (3 months)||$20,000||$60,000|
Regional Developers, also known as Area Representatives (ARs), own an exclusive NAMASTE | NAIL SANCTUARY development territory and are responsible for building and supporting their territory(s) through franchise sales, providing new location opening assistance and continually supporting the NAMASTE | NAIL SANCTUARY locations as they grow and work towards realizing all of the potential that this brand has to offer.
For that support, ARs receive 50% of the initial franchise fee paid by a new franchisee and 40% of the monthly franchise royalties, collected by Corporate, for each location in their territory for an initial term of 10 years.
Remarkably, the cost to own your exclusive NAMASTE | NAIL SANCTUARY territory typically ranges from $72,250 to $181,250, depending on how many NAMASTE | NAIL SANCTUARY locations can be supported in your territory.
MICHAEL “MICI” FLUEGGE has been a successful entrepreneur and businessman for decades. Mici has the honor of being the first AR in both the Namaste family and the Hammer & Nails family. He’s been a Franchisee and Area Representative in some of the most recognized brands in the health and wellness space including Massage Envy, The Joint…chiropractic, Hammer & Nails | Grooming Shop for Guys and Modern Acupuncture.
RON GUTHRIE. Ron has 11 years of experience as a Franchisee, owning and operating up to 14 franchises between three different membership models in the health and beauty space, including Massage Envy and European Wax Center. Ron is also an Area Representative for Hammer & Nails | Grooming Shop for Guys in Texas and New Mexico.
WILLIAM BILLOT & DAVID MCCONNELL. William has been involved in residential and commercial building and land development in the Houston area since 1997. From 2006 through present he has been involved with Massage Envy, being a Regional Developer partner for three regions which they sold in 2016 and owning six Massage Envy clinics of which four were sold in 2016. In 2013 he became an investor and majority owner of Gotcha Group, which operates electric vehicles and bike share on major University campuses and cities. In 2016 he sold a majority stake to a venture capital group and still retains a minority ownership. In 2016 he opened two Reserve Salon and Spa locations, which lease individual suites to small business owners in the salon and spa industry. Donald McConnell has been involved in franchising since 2006. It was at this time that his business partner, William Billot, and he became multi-unit franchisees for Massage Envy. From 2006-2017, William and Donald were Massage Envy Regional Developers for three regions. In 2016, they opened and currently operate two Reserve Salon & Spas.
DR. GEORGE LOHMANN. Dr. Lohmann is a former director of neurosurgery in New York City and has been self-employed since 2000. Among his many ventures, Dr. Lohmann has been a franchisee for Massage Envy, running the highest output clinic for Massage Envy for the region for numerous years. He became an Area Representative for, and a franchisee of, the European Wax Center franchise system in 2010. His area with European Wax Center received 7 National Awards for the 14 Centers in his area for 2017.
With two exciting business opportunities for you to choose from, becoming a part of the NAMASTE | NAIL SANCTUARY network is a win-win situation. Both offer affordable entry points with excellent long-term revenue potential. Are you interested in operating a location and having a direct impact on how people change their lives for the better or do you see yourself as wanting to take the lead developing a larger territory with multiple Franchise partners? No matter which path you select, you’ll have the support of an experienced team to help you along the way. Take a moment to download our brochures. We’re here to answer any questions you might have.
Interested in becoming a NAMASTE | NAIL SANCTUARY Franchisee or Area Representative? Ready to bring a NAMASTE | NAIL SANCTUARY to your community?
Click the button below and give us some basic information. We’ll promptly connect with you to help you understand the next steps to becoming our newest licensee! If you’ve got questions, we’ve got answers.