A TRULY unique, MUCH NEEDED AND DISRUPTIVE NAIL SALON CONCEPT FOR WOMEN

WHAT’S THE BIG IDEA?

NAMASTE | NAIL SANCTUARY COMBINES THE NECESSITY OF NAIL SALON SERVICES WITH THE LIFE CHANGING BENEFITS OF MEDITATION, RELAXATION AND REJUVENATION

Relaxation practices like meditation are rapidly gaining popularity. In fact, 8% of U.S. adults (18 million) use meditation and even more could benefit from the practice as 75% of adults experience moderate to high-levels of stress. Undoubtedly, the timing is right for a first-to-market franchise opportunity that combines meditation with one of the most in-demand services in the country.

The nail services industry is recession-proof and continues to grow. In 2016, more than $8.5 billion was spent on nail services. The frequency and amount spent on nail services fits perfectly with a nail salon concept with a monthly membership model. The average woman who gets manis and pedis does so every two weeks, running her an average of $112 a month.

The average person who gets manicures and pedicures spends one to two hours in their nail salon, each visit. With the introduction of NAMASTE | NAIL SANCTUARY, these regular one to two hour visits can now be dual-purposed. Customers can receive their routine mani-pedi while spending the time it takes to receive the service, doing something that improves their health and their lives: meditation.

WHY MEDITATION AND REJUVENATION?

Researchers have proven that meditation helps people overcome many health-related issues such as stress, high blood pressure, heart disease, substance abuse, and much more. They’ve also found that the practice helps people enhance their mental capabilities such as abstract thinking, memory, and creativity. It even helps people improve their leadership and social skills.

With NAMASTE | NAIL SANCTUARY, women that already practice meditation and women that would like to, now have a nail services destination that is both conducive and supportive of the practice. And for the women that may not practice mediation but do need to relax, decompress or simply disconnect, their needs will also be met by NAMASTE | NAIL SANCTUARY.

WHAT’S WRONG WITH TODAY’S NAIL SALONS?

  • Most nail salons are bright, loud and chaotic environments making it virtually impossible for clients to relax while getting their services done.
  • Most nail salons are unkempt and/or unattractive.
  • Most nail salons have poor customer service including fostering the rude practice of nail technicians communicating amongst themselves in their own language.
  • Most nail salons are dangerous; their unsanitary practices are a health risks to the clients they serve.
  • Most nail salons are speed-focused with a primary goal of getting clients in and out their service chairs as quickly possible.
  • Most nail salons are not experiential!

The opportunity

Let’s offer women a nail services destination that’s all about relaxation and rejuvenation. We’ve created a nail services destination that’s a sanctuary and an escape from our constantly connected culture while delivering nail services in a previously non-existent experiential manner that feels more like routine pampering than routine hand/foot maintenance.

Let’s provide nail services to women with a commitment to hygiene and clean business practices that are beyond reproach while incorporating the benefits of a membership-based, recurring revenue model that’s a natural fit for the in-demand and frequently used nail services that women seek out every day.

Embrace this truly unique and exciting franchise opportunity rooted in the recession-proof $8.5 billion nail services for women industry.

A SOLID PLAN TO MEET OUR BIGGEST CHALLENGE

The biggest challenge with any new nail services franchise is real estate. Our 6-Point Real Estate Game Plan offers our Namaste | Nail Sanctuary Area Representatives and Franchisees a variety of location types and location strategies to overcome this obstacle:

WHAT WE KNOW

Staffing NAMASTE | NAIL SANCTUARY locations is a non-issue. Historically, most nail salons are owned by people of Asian descent and most of those businesses exclusively employ nail technicians who are also of that same descent, leaving thousands of licensed Caucasian, African-American and Hispanic nail technicians without employment at nail salons or in the nail salon industry at all.

Contrary to the popular belief that virtually all nail technicians are Vietnamese, industry statistics suggest that 40% of nail technicians are Caucasian, 5% are African-American and 3% are Hispanic. That talent pool is huge with over 400,000 active nail licenses held in the U.S. in 2016! With 24% of nail technicians practicing their craft for less than 3 years, it plain to see that the number of women getting into the industry is growing year after year.

64% of women make appointments for nail care services and many will visit a nail salon more than one time per month. This means that you have predictable revenue and the ability to manage your staffing needs, and costs, based on that pre-scheduled demand.

The average margin on a nail service is 90%!

Our Look. Our Feel.

Our mission is to create a nail spa that’s an optimal environment for meditation, relaxation and rejuvenation. And when women walk through the doors of NAMASTE | NAIL SANCTUARY, they’re going see and feel that immediately. Zen architecture, stone fountains, serene colors, live walls, soft lighting, relaxing audio, ultra-comfortable custom seating, privacy draping, personal flat screen TVs, BOSE noise-cancelling headphones, MUSE headbands and Deepak Chopra’s Dream Masters – all combined with ultra-hygienic nail care services and clean business practices.

THE FIRST LOCATION

The first NAMASTE | NAIL SANCTUARY is currently in the construction phase and is on track to open in November 2017. It’s located on Ventura Boulevard in a prime section of Studio City, CA, which is part of Los Angeles County. The first shop, which is corporate-owned, is 1,520 square feet and will include a Members-only meditation room.

The Management Team

World Class Support

Real Estate

Finding the right location and negotiating the right terms is vital to your sanctuary’s success. Our experienced team at NAMASTE | NAIL SANCTUARY will provide you with support and guidance every step of the way, from territory demographics and site selection to the details of the desired lease terms. We’ve enlisted the help of an experienced Master Broker Team out of Phoenix, Arizona, to assist in all the exciting stages of securing the site that will become your very own location.

Construction

As a NAMASTE | NAIL SANCTUARY Franchisee, you’ll receive expert advice on sanctuary layouts and décor specifications, as well as a detailed Specifications Guide that will enable you, your architect and your contractor to zero in on the key requirements for transforming your empty space into our unique relaxing and rejuvenating environment.

The interior of your NAMASTE | NAIL SANCTUARY is a vital component of our brand. To ensure consistency across the system, we’ve gone to great lengths to source virtually all of the equipment and furniture required to get your location open and operating. Our Vendor List provides you more than 30 contacts, all pre-approved and ready to fulfill your orders.

Training

You’ll reap the benefits of our team’s extensive experience creating successful business models and teaching Franchisees how to use them to reach their business goals. Your comprehensive training will start with your initial Franchise Training at our corporate headquarters, include on-site support as your sanctuary prepares to open, and then continue on an ongoing basis through our online training portal. We have a complete assortment of tools available to help ensure the success of your NAMASTE | NAIL SANCTUARY and your team. Our comprehensive Operations Manual, Training Manual and collection of training videos are all available on a Franchisee access only section of our website.

Business Systems

From a start-up checklist and details on our specialized services and procedures to client service policies, sales-focused business processes and more, every aspect of your NAMASTE | NAIL SANCTUARY location’s operation is addressed our the proprietary Operations Manual.

Your POS system not only allows you and your team to transact daily business but also comes with a robust library of reports, all geared towards helping you understand what’s working great in your location and what could use some course correction. Additionally, we’ve worked with a third party developer to create a set of proprietary reports that will give you and us an even deeper look into your NAMASTE | NAIL SANCTUARY location’s productivity and growth.

Marketing

It’s our goal to assist you with your marketing strategies and execution. We’ll collaborate with you to create effective marketing plans with the goals of increasing both brand awareness in your community and the volume of traffic walking through your doors. As the Franchisor, we’ll make sure that all of your marketing efforts are in line with our company goals and that they are designed to offer you the greatest chance for success.

Your local marketing efforts will be augmented by our comprehensive and consistent PR program. NAMASTE | NAIL SANCTUARY will be frequently showcased on news and talk shows, used as a filming location for reality TV programs, and featured in magazines and blogs. All of this media attention helps build brand awareness and increase sales for you.

Franchisee Criteria

NAMASTE | NAIL SANCTUARY is the next great franchise opportunity in the nail services for women industry. We’re searching for entrepreneurs looking to get in on the ground floor, who are willing to work together with us as we build something ground breaking and life changing for everyone involved.

Prior business or management experience (not necessarily in salons or spas), coupled with personal financial qualifications, individual motivation, and the ability to follow a business model and work within established guidelines are all important characteristics of a qualified and successful Franchisee. It’s not all about a resume, though. Having a natural affinity and understanding of business and people along with a passion for our concept all go a long way towards making you an attractive candidate.

Financial Requirements

Depending on the number of locations you wish to open, you’ll need a minimum of $100,000 in cash or liquid assets plus a minimum net worth of $500,000 to qualify.

Initial Investment

Namaste Franchising, LLC awards franchises to qualified individuals meeting certain minimum requirements. The total investment range is $220,595 to $470,295 for a NAMASTE | NAIL SANCTUARY location. This amount includes all costs* to open a NAMASTE | NAIL SANCTUARY, including your franchise fee, real estate and build-out costs, FF&E requirements, grand opening marketing expenses and your first three months of operating expenses.

Your Initial Investment

Type of Expenditure Amount Low Amount High
Initial Franchise Fee $29,000 $29,000
Lease Expenses (3 months) $12,000 $43,000
Leasehold Improvements $60,000 $180,000
Furniture, Fixtures, and Equipment $60,000 $75,000
Computer Hardware / Software $4,500 $7,500
Technology Fee (3 months) $295 $295
Initial Training Costs (per person) $250 $3,000
Security Deposits $2,000 $6,000

Architect, Plans and Designs

(including Site Plan/Design Fee)
$2,500 $7,500
Signage $7,500 $15,000
Initial Inventory / Supplies $7,500 $12,500
Grand Opening Marketing $10,000 $10,000
Business Supplies $250 $1,500
Business Permits / Licenses (1st year) $8,00 $12,000
Insurance Deposits and Premiums (1st year) $1,500 $3,000
Professional Fees (first three months) $2,500 $5,000
Additional Funds (3 months) $20,000 $60,000
Total $220,595 $470,295

The Area Representative Model

Regional Developers, also known as Area Representatives (ARs), own an exclusive NAMASTE | NAIL SANCTUARY development territory and are responsible for building and supporting their territory(s) through franchise sales, providing new location opening assistance and continually supporting the NAMASTE | NAIL SANCTUARY locations as they grow and work towards realizing all of the potential that this brand has to offer.

For that support, ARs receive 50% of the initial franchise fee paid by a new franchisee and 40% of the monthly franchise royalties, collected by Corporate, for each location in their territory for an initial term of 10 years.

Remarkably, the cost to own your exclusive NAMASTE | NAIL SANCTUARY territory typically ranges from $72,250 to $181,250, depending on how many NAMASTE | NAIL SANCTUARY locations can be supported in your territory.

Area Representatives

Rarely has a new franchise concept – without a single unit open yet – attracted the number of seasoned franchise professionals that have already come aboard NAMASTE | NAIL SANCTUARY. Our initial team of ARs, include:

which business model is for you?

With two exciting business opportunities for you to choose from, becoming a part of the NAMASTE | NAIL SANCTUARY network is a win-win situation. Both offer affordable entry points with excellent long-term revenue potential. Are you interested in operating a location and having a direct impact on how people change their lives for the better or do you see yourself as wanting to take the lead developing a larger territory with multiple Franchise partners? No matter which path you select, you’ll have the support of an experienced team to help you along the way. Take a moment to download our brochures. We’re here to answer any questions you might have.


Where do you want your
opportunity
for Namaste to be?

Interested in becoming a NAMASTE | NAIL SANCTUARY Franchisee or Area Representative? Ready to bring a NAMASTE | NAIL SANCTUARY to your community?

Click the button below and give us some basic information. We’ll promptly connect with you to help you understand the next steps to becoming our newest licensee! If you’ve got questions, we’ve got answers.

To learn more, contact Mike Watorski: